CN Tower: 360 the Restaurant Elevates Its Menu Above the Rest
By Geof Collis
June 6, 2012
360 The Restaurant at the top of the CN Tower has shown its commitment to the Accessibility for Ontarians with Disabilities Act (AODA) Customer Service Standard (CSS) by having its Summer 2012 menu added to aMENU, the Accessible Menu website.
As the CSS states:
(3) Without limiting subsections (1) and (2), the policies must deal with the use
of assistive devices by persons with disabilities to obtain, use or benefit from the provider’s goods or services or the availability, if any, of other measures which enable them to do so. O. Reg. 429/07, s. 3 (3).
While some have argued to me that it isn’t a requirement to have a Restaurant’s Menu in an Accessible format on the Web I beg to differ.
People like myself are unable to see Large Print or read Braille, the only current options offered by many Restaurants, what is left is for the Server to read it to me and that isn’t ‘Equal Access” according to the Human Rights Code or the CSS which clearly states that the service must be available to my assistive device by :
“the availability, if any, of other measures which enable them to do so”.
aMENU is that OTHER Measure!
Not only am I able to access the Menu in an accessible format with my Screen reader, it is also available to Mobile devices, which according to the websites stats accounts for about 30% of the traffic.
CN Tower Director of Marketing and Communications, Lisa Tompkins, to her credit understands the need for this and aMENU is grateful for the opportunity to post the 360 The Restaurant Menu in an accessible format.
The aMENU website also offers other viewing options such as regular and large print in black text on a white background or white text on a black background for those who like high contrast and even off white for those with Dyslexia.
There is also an option for Mobile devices which would account for the 30% of people accessing it using iPhones and other portable devices.
Menus can be accessed from home by whatever Assistive Device is being used, on the road with Smart Phones that can also read out loud to the end user or right in the Restaurant itself.
Having your restaurant menu on the website is also great for your Google ranking.
At this writing and being on the site for a little over 2 weeks the CN Tower Restaurant menu shows up on Google’s first page at number 8/9 with the search words in any combination “cn tower 360 restaurant menu”, add “Accessible” to the mix and it comes up first. If it trends like other menus on the site it’ll be in 2nd place in no time, even without using accessible in the search terms.
To view a Presentation on aMENU visit www.amenu.ca/presentation.